--- title: How learning vendors can unlock skills development for their customers description: For learning vendors, the ability to prove the impact of learning on customers' skills development can be a gamechanger. Here's why it's so powerful. image: https://5app.com/hubfs/CEO%20Series%20Blog%20(7).png --- [![5app logo in black and white with transparent background](https://5app.com/hubfs/raw_assets/public/2023%20Site/images/5app-logo.svg)](https://5app.com) - Try Helix Use Cases - [Training Quality Assurance](https://info.5app.com/free-coaching-skills-assessment) - [Leadership Development](https://info.5app.com/free-leadership-skills-assessment) - [Sales Enablement](https://info.5app.com/free-sales-skills-assessment) - Products Meet 5app - [**Helix**](https://5app.com/helix) - [VeeCoach](https://5app.com/vee-coach) - [The Hub](https://5app.com/platform) - [VeeCreate](https://5app.com/vee-create) - Partners Learn more - [**Become a Partner**](https://5app.com/partner-with-us) - Resources Who we are - [**Blog**](https://5app.com/resources) - [Case Studies](https://5app.com/resources?post_type=case-study) - [Newsletter](https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7076925264022122496) - [Guides](https://5app.com/guides) - [Webinars](https://5app.com/webinars) - [Podcast](https://5app.com/podcast) - [Pricing](https://5app.com/pricing) - [Try for free](https://5app.com/helix) CEO update # How learning vendors can unlock skills development for their customers ![How learning vendors can unlock skills development for their customers](https://5app.com/hs-fs/hubfs/CEO%20Series%20Blog%20(7).png?width=1280&name=CEO%20Series%20Blog%20(7).png "How learning vendors can unlock skills development for their customers") How learning vendors can unlock skills development for their customers 3:45 16 Oct 2025 | Philip Huthwaite Following [conversations with 100+ L&D professionals](https://5app.com/resources/ld-is-working-hard.-its-time-for-tech-to-catch-up) this summer, and early adopters this autumn, it is fantastic to see the appetite for AI skills intelligence is only growing! But I’ve noticed something a bit different. We’re not just having conversations with potential direct customers. I’ve also spotted growing interest among partner learning vendors, who wish to supplement their offer, and use the power of AI to drive even better conversations around return on investment (ROI) and [personal development](https://5app.com/resources/empower-your-leaders-to-own-their-soft-skill-development) for their own customers. In fact, this is a really smart idea. Learning vendors are ideally placed to leverage Helix’s skills insights to help customers boost learning impact… so if you’re a learning vendor looking to deliver even better customer results, how can Helix help?   ## Flexible, customer-specific skills frameworks ![Helix - Skills Manager](https://5app.com/hs-fs/hubfs/Helix%20-%20Skills%20Manager.png?width=1920&height=1080&name=Helix%20-%20Skills%20Manager.png) At launch, you had been able to track [nine soft skills](https://5app.com/resources/the-9-soft-skills-were-starting-with-and-why-they-matter) within Helix. These were carefully selected from a longlist of hundreds of soft skills to deliver the immediate big impact assessment, particularly for business leaders. Coming very soon, learning vendors will be able to add their own skills to be assessed right within Helix, allowing them to align the model not only to how they define what good skill execution looks like, but also to each of their customers’ unique context and need. With new research revealing that creativity, communication and adaptability are the [top 3 most important soft skills in 2025](https://www.pluralsight.com/resource-center/tech-skills-report-2025-ungated), it’s never been more important to equip businesses with the tech they need to choose and track their own skillsets. If a customer wants to track and measure creativity, empathy and relationship skills, you can build them a custom skillset within minutes. If another customer wants its personal development programme to focus on decision making, delegation and conflict management, you can create a skillset that addresses these skills, ensuring everyone has exactly what they need to drive personal development. If you wish to use Helix to support the successful implementation of your own learning course, it becomes your [post-training event sidekick](https://5app.com/resources/why-soft-skills-can-make-or-break-your-training-sessions).   ## Actionable insight across your customer base By combining [AI-driven skills tracking](https://5app.com/resources/the-9-hardest-skills-to-measure-and-how-to-measure-them) with learning behaviour data, Helix enables learning vendors to assess how successfully the skills they’ve taught are being applied in practice. This gives you clear [evidence of impact](https://5app.com/resources/learning-roi-is-broken.-heres-why), helping you demonstrate the effectiveness of your learning solutions and strengthen the value you deliver to your customers for better long-term relationships. For instance, if you’re delivering learning around [communication skills](https://5app.com/resources/the-art-of-great-workplace-communication), Helix gives you a unique insight into how real communication skills and behaviours are surfacing across your customer organisations. This helps you bring quantitative evidence to your customers that your learning offering is working, keeping them happy while you prove your worth. At the same time, Helix helps you spot patterns and trends in soft skills development across all your customers, giving you the intelligence to refine your own offering, demonstrate market insight and proactively address emerging [personal development](https://5app.com/solutions/skills-development) needs.   ## Learning vendors: you’re invited ✉️ If this has got the cogs whirring about how you could use Helix to boost customer outcomes, I’d love to see you at next week’s webinar, where we’ll reveal how learning vendors like you can implement Helix across your customers for smarter, faster soft skills development. You’re also very welcome to [drop me a direct message](https://www.linkedin.com/in/philiphuthwaite/) if you’d prefer a personal chat – my inbox is always open! #### Join me on 23rd October Find out how Helix can support you as a learning vendor on 23rd October. Can't make it? Register anyway for instant access to the recording after the session! [RSVP](https://hubs.li/Q03LhN4b0)     \[CTA: [RSVP](https://hubs.li/Q03LhN4b0)\] [CEO update](https://5app.com/resources/tag/ceo-update) ## Similar posts Partners ###### [How learning vendors can make their programmes impossible to cut](https://5app.com/resources/how-learning-vendors-can-make-their-programmes-impossible-to-cut) If you're a learning vendor who's worried about customer budget squeezes, find out how you can make your learning or coaching programme impossible to... Jun 16, 2026 Partners ###### [Why L&D budgets get cut first](https://5app.com/resources/why-ld-budgets-get-cut-first) Every L&D professional knows that learning budgets are often at risk of cuts. Find out why L&D budgets are so vulnerable and how to change that. Jun 9, 2026 CEO update ###### [How to keep a learning customer on the brink of cancellation](https://5app.com/resources/how-to-keep-a-learning-customer-on-the-brink-of-cancellation) If you're a learning or coaching vendor looking to boost customer retention, find out how AI skills intelligence could save customers ready to cancel. 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