About 5app

 

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Who we are

5app is the award-winning learning and communications platform that has changed how businesses learn and share knowledge since 2011.

5app is redefining how organisations manage, deliver and experience learning through its innovative AI-powered learning ecosystem. This includes The Hub (an intuitive LMS), VeeCoach (an AI tutor agent), VeeCreate (an AI authoring tool) and Helix (an AI skills intelligence platform).

Our vision at 5app is to empower businesses with AI-driven solutions that elevate learning and communication through seamless and personalised experiences.

What we stand for

At 5app, we pride ourselves on working accordingly to our 5 key values
People
People
We encourage and empower people from all walks of life, with a strong focus on DEI.
Heart
Heart
We use a healthy dose of empathy to put the customer at the heart of everything.
Creativity
Creativity
We prioritse learning and innovation through our use of new technologies - in other words, we practise what we preach!
Collaboration
Collaboration
We create agile spaces to enable close collaboration across the team and with customers.
Sustainability
Sustainability
We’re environmentally thoughtful and prioritise ethical working practices.

Our team

We’re a small but mighty team, with hundreds of years of combined experience between us! 5app’s people are all about honesty, transparency and collaboration - but above all, we’re a really nice bunch. That’s why our customers come back year after year.

Philip Huthwaite

CEO

Rob Mackenzie

Head of Technology

James Cranwell

Head of Product

Sarah Houben

Full-stack Engineer

Kayleigh Tanner

Content Marketing Manager

George Aitken

Product Marketing Manager

Corey Mitchell

Business Development Manager

Robert Dexter

Head of Architecture

 

Why we're different

5app’s features are cherry picked to give you everything you need and nothing you don’t. Years of expertise means we know what real companies do and don’t use, and we’ve built a platform to reflect that, free from unnecessary features and functionality.

On top of that, our customers genuinely love working with us (and the feeling’s mutual). Our team doesn’t change every week, and you’ll never have to deal with frustrating AI chatbots - we’re people who like working with people, and that’s never going to change.

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5app FAQs

Everything you need to know about 5app

5app is a learning and communications platform designed for small and growing businesses. It helps teams access learning, guidance and information at the moment they need it, without the complexity and admin overhead of traditional learning systems.

5app is built for small to mid-sized organisations, particularly HR, L&D and people leaders who want to support learning, performance and communication in a simple, practical way that fits into everyday work. However, 5app's learning ecosystem is also a good fit for larger enterprises seeking smart skills intelligence.

Unlike traditional learning management systems that focus on courses and compliance, 5app supports learning in the flow of work. It combines bite-sized content and knowledge sharing so employees can learn and get help while they work. The 5app learning ecosystem is fully AI powered, offering up AI coaching, AI content authoring and AI skills intelligence for more efficient, data-driven learning.

5app supports learning through bite-sized resources, timely nudges, practical tools and AI coaching. This approach makes learning more relevant, continuous and easier to apply than one-off training sessions. 

Yes. 5app uses AI to provide personalised, on-demand support. This includes AI-powered coaching with VeeCoach, AI content authoring with VeeCreate and AI skills intelligence with Helix. AI enables smaller organisations to benefit from typically expensive interventions such as coaching and skills intelligence through more efficient, cost-effective processes.

No, and we're not trying to! 5app is designed to complement managers, coaches and HR teams, not replace them. It supports day-to-day guidance and learning, freeing people up for deeper, more meaningful human conversations and giving L&D teams the time and space they need to focus on what really matters.

Yes. 5app is designed to be intuitive and easy to use, even for teams with limited technical experience. Virtually all organisations can get started quickly without specialist training or IT support.

Most teams can get started in days rather than months. 5app is designed for fast setup, minimal configuration and quick time to value – especially important for small businesses with limited time and resources.

Yes. Data security and privacy are taken seriously at 5app. The platform follows industry best practices to protect customer and employee data, and AI features are designed with responsible and secure use in mind.

5app is built by a UK-based team with experience in learning, technology and people development. We work closely with HR and L&D teams in small and growing businesses, which is why 5app is designed to be practical, human-centred and easy to use.