This leading pharmaceutical company employs more than 1,000 employees across the entire pharmaceutical operations cycle in 16 different European locations. A diverse product portfolio and a patient base of over 22 million means that the business is rapidly approaching a new phase of growth, in which learning plays a vital role.
Crafting a continuous learning strategy
Historically, this pharmaceutical company's learning centred around one-off, face-to-face training events and workshops. While this peer-to-peer approach was engaging for employees, it wasn't always cohesive, as each event took place separately. This left space for the pharma company to offer a more continuous learning approach through the use of virtual and elearning delivery methods and better leadership learning modelling.
This also required a new learning strategy to develop the skills and solutions needed in the long term to help bring together the L&D strategy with the company's new direction and growth plans going forward.
While this pharma company had already pivoted to a digital learning strategy during the pandemic by integrating their 5app Hub with their in-house LMS, which boosted engagement four-fold, they also needed to maintain this engagement to help them continue to build a successful learning culture.
Essentially, these ambitious new learning plans required buy-in to a new hybrid learning approach where all learners are supported to continuously learn and engage with content, while also understanding how learning benefits their professional development in the longer term. From the L&D side, the team also needed further access to key metrics to enhance the impact of its crucial role in key business transformation activities.
Full 5app LMS integration
To support the pharma company's move towards continuous learning, they decided to fully integrate their 5app Hub with their existing LMS, ensuring all learning is delivered in one place. This gives learners access to pre- and post-learning event materials, as well as a place to engage with learning practitioners from a single one-stop shop. This supports the pharma company's learning culture by making on-demand learning more accessible and digitally focused, which in turn boosts employee engagement.
This new virtual delivery approach allows the company to deliver learning to employees across multiple locations and working environments, which was particularly useful during the global pandemic when different restrictions were in place worldwide. The company's partnership with 5app's content partner Hemsley Fraser also ensures that the pharma company always has access to the latest content, skills and delivery trends to keep learners engaged over time.
The full integration of the 5app LMS with the company's existing LMS allows the L&D team to combine user-friendly access to content with a powerful admin experience. Admins can create and curate topic-specific content playlists within defined learning pathways, while also getting better access to important learning metrics. This enhanced insight into learning activity allows the company's head of learning to make data-driven decisions on their new strategic direction.
Glowing feedback and growing engagement
While it's still early days for this pharma company's new strategic learning direction, initial engagement with virtual learning has been excellent, alongside glowing feedback. Importantly, this new digitally enhanced approach has enabled the pharma company to engage harder-to-reach demographics in the organisation.
Learners are already enjoying better access to continuous learning journeys as opposed to the previous reliance on one-off learning events, and the ability to interact with learning leaders helps people tailor their learning to their role-based needs.
This is where the 5app LMS comes into its own - it's become a tailored, centralised internal communication platform for the entire company, encouraging social learning and knowledge sharing alongside on-demand access to digital learning content.
The ability to combine both operational content with L&D content ensures that the entire learning offering feels very contextualised and highly relevant to every single learner, making them more likely to engage with the platform for all their learning needs.
