Brandon Hall Group gold award for Greystar, 5app and Hemsley Fraser


Gold award celebrates the learning partnership which has successfully supported Greystar’s transformation to a learning culture.

The Brandon Hall Group award was jointly given to:
  • Greystar -the global leader in rental housing
  • 5app - the learning platform
  • Hemsley Fraser - global learning and engagement specialist

Best launch of a corporate learning university 

Greystar, 5app and Hemsley Fraser, united to win the coveted Brandon Hall Group Gold Award for Excellence in the Best Launch of a Corporate Learning University category. The successful Greystar Business School is a one-stop hub that houses all employee learning and communication and delivers a frictionless, social and personalised user experience.

Since the launch of the Greystar Business School – an example of Hemsley Fraser’s learning-as-a-service model – the organisation has achieved:

  • 24% improvement in performance and productivity
  • 90% increase in understanding of company goals and objectives
  • 35% reduction in employee turnover

Clear vision & quick action

Steve Thompson, Senior Director – Learning and Talent Development at Greystar, puts this down to a clear vision and successful collaboration of what needed to be achieved. He said, “Greystar was expanding so quickly that we needed fast action to ensure skills and values were embedded in our growing team both at a Corporate and Onsite level. Bridging this gap and making learning available to all and at the point of need required a fresh, innovative approach. The partnership has produced a phenomenal solution in terms of developing the Greystar Business School, building our brand and creating a learning culture in Europe.”

Matthew Prisco, Client Digital Transformation Lead, at Hemsley Fraser agrees:

“From the very first meeting with Greystar, it was clear they needed a partner who could bring the strategy to life and reinvent L&D within the business through a multiple service offer. One of the key components to success was how closely we were able to work with the operational side of the business, thanks to the trusting partnership we had formed. This created key stakeholders across the enterprise who were able to adapt the approach to their specific function and job roles, driving context and relevance to a diverse audience. It’s been a really interesting journey so far, and I look forward to developing our partnership for consistent impact at Greystar.”

Stuart Mason CEO of 5app adds:

"We’re proud to share this award with our partners at Greystar and Hemsley Fraser. Our combined strengths have come together to create the Greystar Business School. At its heart is  5app, blending learning and communications and fuelling Greystar’s transformation into a learning culture.”

Brandon Hall Group Excellence Awards are highly valued by organisations, as evidenced by the record number of applications received this year in the midst of a global pandemic. “The Excellence Awards serve the critical function of reinforcing the essential business benefit of creating great experiences for candidates and employees,” Brandon Hall Group CEO Mike Cooke said. “All award winners must demonstrate that their HCM programs drive bottom-line business results. That’s what sets our awards program apart from all others.”

The winners are listed at

Award entries were evaluated by a panel of veteran, independent senior industry experts, Brandon Hall Group analysts and executives based upon the following criteria: fit the need, design of the program, functionality, innovation and overall measurable benefits. 

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